5 Key Features of User Friendly Legal Websites

Jun 12, 2020
Legal Marketing


Welcome to Indigo Local Marketing's guide on the 5 key features of user-friendly legal websites. In today's digital age, having an effective online presence is essential for businesses in the legal industry. A user-friendly website not only helps you build credibility and trust among potential clients, but also ensures a seamless experience for visitors. In this article, we will discuss the crucial elements that make a legal website user-friendly and how Indigo Local Marketing can help you outrank your competitors.

1. Engaging and Professional Design

Aesthetics play a vital role in capturing the attention of your website visitors. An engaging and professional design sets the right tone for your law firm and showcases your expertise. Indigo Local Marketing understands the importance of visually appealing websites and offers custom web design services that align with your brand identity. Our team of experienced designers will create a visually stunning website that represents your legal practice effectively.

2. Clear Navigation and Intuitive User Experience

A user-friendly legal website should have clear navigation and an intuitive user experience (UX). Visitors should be able to find the information they're looking for easily. Indigo Local Marketing focuses on optimizing website navigation and UX to ensure a seamless journey for your visitors. Our experts use best practices in information architecture and user interface design to create a website that is easy to navigate and understand.

3. Responsive and Mobile-Friendly Design

In today's mobile-centric world, having a responsive and mobile-friendly design is essential. A significant portion of your potential clients will access your website using mobile devices. Indigo Local Marketing ensures that your legal website looks and functions flawlessly on different screen sizes, providing an optimal user experience across all devices. Our skilled developers will make sure your website is responsive and mobile-friendly.

4. Compelling and Optimized Content

Content is king when it comes to search engine optimization (SEO) and engaging your audience. Indigo Local Marketing's team of high-end copywriters specializes in creating compelling and optimized content for legal websites. We utilize strategic keyword research and incorporate relevant keywords naturally into your website's content. This helps your website rank higher in search engine results pages (SERPs) and attracts qualified organic traffic.

5. Conversion-Oriented Call-to-Actions

Your legal website should have strategically placed call-to-actions (CTAs) that encourage visitors to take action. Whether it's scheduling a consultation, requesting more information, or subscribing to your newsletter, Indigo Local Marketing will help you design effective CTAs that drive conversions. We understand the importance of guiding visitors through the conversion funnel and optimizing your website for lead generation.


Indigo Local Marketing is a trusted digital marketing agency specializing in Business and Consumer Services. Our team of SEO experts, web designers, and copywriters are dedicated to creating user-friendly legal websites that outrank your competitors. By implementing the 5 key features discussed in this article, you can build a robust online presence that attracts and engages your target audience effectively.

Contact Indigo Local Marketing today to learn more about our comprehensive digital marketing services and how we can help your law firm succeed online!