How to Create Digital Marketing Goals in 6 Steps

Dec 24, 2018


Welcome to Indigo Local Marketing's guide on how to create digital marketing goals in six simple steps!

Step 1: Define Your Objectives

Before diving into digital marketing, it's crucial to clearly define your objectives. What are you hoping to achieve with your marketing efforts? Are you looking to increase brand awareness, drive more traffic to your website, generate leads, or boost sales? By setting specific objectives, you can align your digital marketing strategy accordingly.

Step 2: Identify Your Target Audience

Understanding your target audience is key to creating an effective digital marketing campaign. Who are your ideal customers? What are their interests, demographics, and online behavior? Conducting market research and creating buyer personas can help you gain valuable insights that will shape your marketing efforts.

Step 3: Research Your Competitors

In order to outrank your competition, you need to know who they are and what they're doing. Conduct a thorough analysis of your competitors' digital marketing strategies. Study their websites, social media presence, content, and keywords they are targeting. This will provide you with valuable information that can help you stand out in the digital landscape.

Step 4: Develop a Comprehensive Strategy

Based on your objectives, target audience, and competitor research, it's time to develop a comprehensive digital marketing strategy. This strategy should encompass various elements such as search engine optimization (SEO), content marketing, social media marketing, email marketing, and paid advertising. Each component should be aligned with your overall goals and tailored to your target audience.

Step 5: Set SMART Goals

SMART stands for Specific, Measurable, Attainable, Relevant, and Time-bound. Setting SMART goals ensures that your digital marketing efforts are focused and measurable. For example, instead of aiming to "increase website traffic," set a SMART goal like "increase organic website traffic by 30% within three months." This allows you to track progress and make necessary adjustments along the way.

Step 6: Measure and Adjust

Once your digital marketing campaign is in motion, it's essential to continually measure and adjust your strategies based on data and analytics. Monitor key performance indicators (KPIs) such as website traffic, conversions, click-through rates, and engagement metrics. This valuable insight will help you identify what's working and what needs improvement, allowing you to optimize your campaign for maximum results.


Congratulations! You now have a solid foundation for creating effective digital marketing goals. By following these six steps and leveraging the expertise of Indigo Local Marketing, you can boost your business and consumer services to new heights. Remember to constantly adapt and refine your strategies to stay ahead in the ever-evolving world of digital marketing.

Contact Indigo Local Marketing

If you need professional assistance with your digital marketing goals, do not hesitate to contact Indigo Local Marketing. Our team of experts is ready to help you develop and implement a customized strategy that drives results. Reach out to us today and take your business to the next level!


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Alex Lister
This article provides a clear and concise guide on how to create effective digital marketing goals in just six simple steps. It highlights the importance of defining your objectives and helps you determine what you want to achieve with your marketing efforts. With this valuable information, you can increase brand awareness, drive more traffic to your website, generate leads, and boost sales. It's a must-read for anyone looking to establish a successful digital marketing strategy.
Nov 12, 2023