Why We Don't Buy Backlinks (& Neither Should You)

Jul 25, 2022

Welcome to Indigo Local Marketing's page on why we choose not to buy backlinks, and why we strongly advise against it. In the ever-evolving world of digital marketing, it's essential to stay up-to-date with effective strategies that bring long-term success. While backlinks have traditionally been seen as a valuable tool for improving a website's visibility and rankings, the practice of purchasing backlinks can lead to severe consequences.

The Importance of Organic Link Building

At Indigo Local Marketing, we firmly believe in the power of organic link building. Genuine and natural backlinks are earned through the creation of high-quality content and establishing meaningful relationships within your industry. This approach ensures that our clients' websites are associated with reputable sources and genuine recommendations, which significantly enhances their credibility and trustworthiness in the eyes of both users and search engines.

The Risks of Buying Backlinks

While buying backlinks may seem like a tempting shortcut, it's crucial to understand the risks involved. Search engines like Google have sophisticated algorithms that aim to provide the best possible user experience by prioritizing websites with genuine, relevant, and authoritative links. When search engines detect artificially acquired backlinks, the consequences can be detrimental to a website's ranking and reputation.

1. Search Engine Penalties

Search engines, especially Google, actively penalize websites that engage in manipulative SEO practices, including buying backlinks. Any attempts to deceive search engines by artificially inflating the number of backlinks pointing to a website can result in severe penalties, such as demotion in rankings or even removal from search engine results altogether. These penalties can be immensely challenging to recover from and can harm your business's online presence for a significant period.

2. Poor Link Quality

When purchasing backlinks, it's challenging to control the quality and relevance of those links. Low-quality backlinks from spammy or irrelevant websites can have a detrimental impact on your website's reputation. Search engines consider the quality of backlinks when evaluating a website's authority and relevance. If a high percentage of your backlinks come from questionable sources, it can negatively affect your website's visibility and rankings.

3. Loss of Trust and Credibility

Buying backlinks undermines the trust and credibility that your website should aim to cultivate. Organic backlinks from reputable sources serve as endorsements and indicate that others find your content valuable and worth sharing. In contrast, purchased backlinks create a sense of artificiality and a lack of genuine endorsement, potentially damaging your brand's reputation in the eyes of both users and search engines.

Our Approach: Quality Content and Natural Link Building

Indigo Local Marketing firmly believes in the power of quality content and natural link building. By creating exceptional content that resonates with your target audience, we lay the foundation for organic backlinks to naturally accumulate.

Crafting High-Quality Content

We specialize in creating content that is informative, engaging, and tailored to your audience's needs. By leveraging our expertise in your industry, we create blog posts, articles, videos, and other forms of content that establish your website as a credible and authoritative source of information. This content naturally attracts backlinks from reputable sources, strengthening your website's online presence in a way that is sustainable and beneficial in the long run.

Building Relationships and Earning Backlinks

In addition to producing valuable content, we focus on building meaningful relationships within your industry. By engaging with industry leaders, influencers, and online communities, we cultivate genuine connections that can lead to natural backlinks. These organic endorsements are far more valuable and influential in strengthening your website's visibility and authority.


At Indigo Local Marketing, we remain steadfast in our commitment to ethical and effective SEO practices. Buying backlinks may offer temporary gains, but the long-term risks far outweigh the short-term benefits. By prioritizing quality content and organic link building, we help our clients achieve sustainable and lasting success in the digital landscape. Choose a trusted partner who values your brand's reputation and is committed to building a strong online presence through trusted practices.

John Mrak
Interesting points made.
Oct 17, 2023