Three Phases of Social Media Attorney Marketing

Apr 19, 2018
Legal Marketing


Welcome to Indigo Local Marketing, a leading digital marketing agency specializing in helping law firms level up their online presence. In this article, we will dive into the three essential phases of social media attorney marketing and how it can be the game-changer for your law firm's success in the digital world.

Phase 1: Strategy Development

Effective social media attorney marketing begins with a solid strategy. Our team of experts at Indigo Local Marketing will work closely with you to understand your law firm's goals, target audience, and unique selling points.

We conduct in-depth market research, competitor analysis, and keyword research to develop a comprehensive plan tailored to your law firm's needs. We identify the most effective social media platforms, content types, and messaging strategies to maximize your online visibility.

Keyword analysis and targeting

Keywords play a crucial role in driving organic traffic to your website. Our skilled SEO team meticulously analyzes relevant keywords to target in your social media content, ensuring maximum visibility in search engine results. By aligning your social media marketing efforts with targeted keywords, we help you outrank your competitors and attract quality leads.

Content creation and optimization

Compelling content is the backbone of successful social media attorney marketing. Our team of high-end copywriters crafts engaging, informative, and keyword-rich content to captivate your audience. From blog posts to infographics, videos, and case studies, we create a diverse range of content to establish your law firm's authority and credibility.

Phase 2: Implementation and Execution

Once the strategy is in place, it's time to put it into action. Our team at Indigo Local Marketing ensures seamless implementation and execution of your social media attorney marketing plan.

Social media account setup and optimization

We set up and optimize your law firm's social media profiles across various platforms, including Facebook, Twitter, LinkedIn, and Instagram. By utilizing best practices, we make sure your profiles reflect your brand identity and provide relevant information to potential clients.

Content distribution and engagement

We create a consistent content distribution plan to deliver your messaging to the right audience at the right time. Our team engages with your followers, responds to comments and messages promptly, and implements social listening strategies to stay connected with potential clients.

Phase 3: Analysis and Optimization

An essential aspect of social media attorney marketing is continuous analysis and optimization. At Indigo Local Marketing, we closely monitor the performance of your social media campaigns and make data-driven adjustments to optimize results.

Performance tracking and reporting

We utilize advanced analytics tools to track the performance of your social media efforts. From reach and engagement metrics to conversion rates, we provide comprehensive reports that measure the success of your campaigns. Based on the insights gained, we refine our strategies to maximize your law firm's ROI.

Continuous improvement and adaptation

Social media trends and algorithms are constantly evolving. At Indigo Local Marketing, we stay updated with the latest industry trends, algorithm changes, and consumer behavior to ensure your social media attorney marketing stays ahead of the curve. We adapt our strategies, experiment with new techniques, and leverage emerging platforms to keep your law firm at the forefront of the digital landscape.


In conclusion, social media attorney marketing encompasses three crucial phases: strategy development, implementation and execution, and analysis and optimization. By partnering with Indigo Local Marketing, your law firm can harness the power of social media to build brand awareness, attract quality leads, and establish a strong online presence within the legal industry.

Ready to take your law firm to new heights? Contact Indigo Local Marketing today, and let our team of SEO and high-end copywriting experts help you outrank your competitors and succeed in the digital world!