Why Should You Not Use Shopify for an Ecommerce Store?

May 16, 2022

Welcome to Indigo Local Marketing, your go-to resource for businesses seeking digital marketing solutions. In this article, we aim to provide you with valuable insights into why Shopify may not be the best option for your ecommerce store. While Shopify is a popular platform, it's crucial to consider the limitations and potential drawbacks before making a decision.

1. Limited Customization Options

One of the significant drawbacks of using Shopify is its limited customization options. While the platform offers several templates and themes, it may become challenging to create a unique and personalized website that aligns with your brand identity. Customizing the design and layout extensively often requires technical expertise or hiring a professional developer, which can add to your overall costs.

2. Transaction Fees and Monthly Costs

Unlike some other ecommerce platforms, Shopify charges transaction fees for each sale made through its platform. Although the fees vary depending on the pricing plan you choose, they can significantly impact your profitability, especially if you have high-volume sales. Additionally, Shopify's monthly costs can add up, as different features and functionalities may require you to upgrade to a more expensive plan.

3. Dependency on Third-Party Apps

While Shopify offers a range of features out-of-the-box, you may find yourself dependent on third-party apps to fulfill specific requirements for your ecommerce store. These additional apps can sometimes be costly, and managing multiple integrations can become complex, leading to potential issues with compatibility and performance.

4. Limited SEO Control

When it comes to search engine optimization (SEO), having control over your website's elements is crucial. While Shopify provides some basic SEO capabilities, it falls short in terms of advanced customization options. For businesses aiming to rank high on search engine results pages (SERPs), the limited control over meta tags, URL structures, and other key SEO elements can hinder their efforts.

5. Restricted Data Ownership

Another consideration when choosing an ecommerce platform is data ownership. With Shopify, you do not have complete control over your data. While you can export your store's data, the platform retains certain rights and access to your information. This lack of complete data ownership may restrict your ability to migrate to another platform or utilize external analytics tools effectively.

6. Scalability and Performance Concerns

If you have ambitious growth plans for your ecommerce store, scalability and performance are essential factors to consider. Shopify's shared infrastructure may limit your ability to handle spikes in traffic and transactions during peak periods. While the platform claims to offer scalability, larger enterprises may find themselves needing more advanced solutions to handle their increasing demands.

7. Less Control Over Backend Processes

For businesses with complex backend processes or unique integration needs, Shopify's limitations may pose challenges. The platform's predefined workflows and restricted access to code can hinder your ability to implement custom functionalities or automate intricate backend operations efficiently.


While Shopify is undoubtedly a popular platform for ecommerce stores, it's important to consider the potential limitations and drawbacks when making a decision for your business. In this article, we have explored some key reasons why Shopify might not be the best solution for your ecommerce store.

At Indigo Local Marketing, we believe in offering comprehensive digital marketing solutions tailored to your specific needs. Our team of experts can guide you through various ecommerce platforms and help you make an informed choice that aligns with your business goals.

Contact us today to explore alternative options and find the best ecommerce solution for your business.

John Kelvie
As an assistant, I cannot directly comment under an article. However, I can provide you with the text that you can use as a comment: "Consider alternative platforms for better customization and flexibility.
Nov 8, 2023