Want to Improve Admissions Yield? Use These Content Strategies

Sep 3, 2020


Welcome to Indigo Local Marketing! As experts in digital marketing for the Business and Consumer Services industry, we understand the importance of optimizing your admissions yield. In this comprehensive guide, we will share valuable insights and effective content strategies to help your educational institution maximize student enrollment and achieve a higher return on investment (ROI).

The Importance of Admissions Yield

Admissions yield refers to the percentage of accepted students who choose to enroll in a particular educational institution. A high admissions yield indicates a strong appeal to prospective students and can have a significant impact on your institution's reputation and financial stability.

By implementing proven content strategies, you can improve your admissions yield, attract more qualified applicants, and enhance overall enrollment numbers. Let's dive into the key strategies you can leverage to achieve these results.

1. Develop Compelling and Relevant Website Content

Your website serves as the face of your educational institution. To effectively capture the attention of potential students and their parents, it is crucial to develop compelling and relevant website content. Here are a few tips:

  • Keyword Research: Conduct thorough keyword research to identify the most relevant and valuable terms for your target audience. Incorporate these keywords naturally into your content.
  • Create Engaging Landing Pages: Develop dedicated landing pages for specific programs or courses to provide detailed information that prospective students are seeking. Showcase the unique selling points of each offering.
  • Optimize Page Load Speed: Ensure your website loads quickly to provide a user-friendly experience. Slow loading times can lead to high bounce rates, negatively impacting admissions yield.

2. Leverage Storytelling to Create Emotional Connections

Storytelling is a powerful tool that can create emotional connections with your audience. By utilizing narratives and personal experiences, you can humanize your institution and make it more relatable to prospective students. Consider the following strategies:

  • Showcase Success Stories: Highlight the accomplishments of current or past students to demonstrate the impact your institution has had on their lives and careers.
  • Feature Alumni Testimonials: Gather testimonials from alumni who can share their experiences and showcase the value of your educational programs.
  • Create Student Spotlights: Share stories of exceptional students who have excelled academically or contributed significantly to your institution's community.

3. Develop a Strong Content Marketing Strategy

Content marketing plays a crucial role in attracting and engaging prospective students. By providing valuable and educational content, you can position your institution as a thought leader in your field. Here are some content marketing strategies to consider:

  • Create Informative Blog Posts: Publish regular blog posts that address common questions, offer insights, and showcase your institution's expertise.
  • Produce Engaging Videos: Use video content to showcase campus life, program highlights, and faculty expertise. Videos can provide a more immersive experience for prospective students.
  • Host Webinars and Virtual Events: Organize virtual events or webinars to connect directly with prospective students and provide in-depth information about your institution and programs.

4. Utilize Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is crucial for improving your online visibility and attracting organic traffic to your website. Here are essential SEO strategies to implement:

  • Quality Content: Create high-quality, original content that provides relevant and valuable information to your target audience.
  • Keyword Optimization: Optimize your website's content and meta tags with relevant keywords to enhance visibility in search engine results.
  • Mobile-Friendly Design: Ensure your website is optimized for mobile devices, as an increasing number of prospective students search for educational institutions on their smartphones or tablets.


Improving admissions yield requires a comprehensive approach that encompasses various content strategies. By developing compelling website content, leveraging storytelling, implementing a strong content marketing strategy, and utilizing SEO techniques, you can enhance your institution's appeal and attract more qualified applicants.

At Indigo Local Marketing, we specialize in helping educational institutions maximize their admissions yield through effective digital marketing strategies. Contact us today to learn more about how we can elevate your institution's enrollment numbers and increase your ROI.