Building your CBD Brand with Strong Positioning

Jan 22, 2018
Content Marketing


Welcome to Indigo Local Marketing - your trusted partner in the competitive world of digital marketing. In this guide, we will delve into the importance of strong brand positioning and how it can elevate your CBD business to new heights. By implementing the strategies and insights shared here, you will be equipped with the knowledge to stand out in the marketplace and attract a loyal customer base for your CBD brand.

Understanding Brand Positioning

Brand positioning is the process of creating a distinct and unique image for your CBD brand in the minds of your target audience. It involves consistently communicating the value and benefits your brand offers, differentiating yourself from competitors, and establishing an emotional connection with consumers.

The Power of Unique Value Proposition

A unique value proposition (UVP) is the centerpiece of strong brand positioning. It is a concise statement that captures the unique benefits your CBD products or services deliver to customers. Your UVP should highlight what sets you apart from other CBD brands, addressing pain points, and positioning your offerings as the ideal solution.

At Indigo Local Marketing, we understand the importance of crafting a compelling UVP that resonates with your target audience. By conducting in-depth market research, competitor analysis, and understanding customer needs, we can assist you in developing a UVP that stands out and grabs attention.

Identifying and Understanding Your Target Audience

To effectively position your CBD brand, it is crucial to identify and understand your target audience. What are their demographics, interests, and pain points? By gaining insights into their motivations and preferences, you can tailor your messaging and marketing efforts to directly address their needs.

Our team at Indigo Local Marketing can conduct thorough market research to help you gain a deep understanding of your target audience. Through surveys, focus groups, and data analysis, we'll generate valuable insights that inform your brand positioning strategy, ensuring your message resonates with the right people.

Developing a Unique Brand Personality

In a crowded CBD market, developing a unique brand personality is essential for standing out and fostering a strong connection with your customers. Your brand personality should reflect your values, vision, and resonate with your target audience.

Indigo Local Marketing specializes in crafting brand personalities that captivate customers and leave a lasting impression. Through our expertise in branding and creative strategy, we can help you define a compelling brand persona that aligns with your vision and connects with your target audience on an emotional level.

Creating Consistent Brand Messaging

Consistency is key when it comes to brand positioning. Your messaging should be aligned across all touchpoints, including your website, social media, and marketing campaigns. This ensures your customers have a unified and memorable experience with your brand.

At Indigo Local Marketing, we excel in developing cohesive brand messaging strategies. From crafting compelling taglines and slogans to creating consistent messaging guidelines, we can help you maintain a strong and unified brand identity across all channels.

Establishing Trust and Credibility

Building trust and credibility is vital for any successful CBD brand. Customers want to feel confident in the quality and reliability of the products they purchase. By establishing a reputation for trustworthiness, you can attract and retain a loyal customer base.

Indigo Local Marketing understands the importance of trust-building in brand positioning. We offer a range of services to enhance your brand's credibility, including online reputation management, customer reviews, and testimonials. Our goal is to instill confidence in your target audience and position your CBD brand as a trusted leader in the industry.


Building a strong brand positioning strategy is instrumental in the success of your CBD business. Indigo Local Marketing is here to guide you every step of the way. Our expertise in digital marketing and brand positioning can help you elevate your CBD brand to new heights. Contact us today to begin your journey towards a powerful and influential brand in the competitive CBD market.