Social Media Marketing & Website Redesign for Pin Chasers

Oct 23, 2018
Web Development


Welcome to Indigo Local Marketing, your trusted partner in digital marketing strategies. In this case study, we'll dive into how we assisted Pin Chasers, a renowned bowling alley, in their journey to revamp their online presence through the powerful combination of social media marketing and website redesign.

The Challenge

Pin Chasers approached us with a desire to attract new customers, engage existing ones, and ultimately increase their revenue. They understood the need to embrace the digital landscape and sought our expertise to leverage their online platforms effectively.

Research & Analysis

Our team conducted extensive research on Pin Chasers' target audience, competitors, and industry trends. We analyzed their current social media presence, website structure, and user experience. This enabled us to formulate a solid strategy tailored to their specific needs.

Strategy Implementation

Our first step was to develop a robust social media marketing plan. We revamped Pin Chasers' existing profiles, ensuring consistent branding across platforms. We designed engaging and eye-catching visuals to capture users' attention, paired with compelling copy that highlighted Pin Chasers' unique offerings.

We implemented a content strategy that included a mix of entertaining and informative posts, encouraging user interaction and sharing. By utilizing industry insights and social media analytics, we optimized the timing and frequency of the posts to reach the right audience at the right time.

In addition to social media, we recognized the need for a revamped website that reflected Pin Chasers' brand identity and provided a seamless user experience. Our talented web design and development team worked closely with Pin Chasers to create a visually pleasing and intuitive website that showcased their services, special offers, and upcoming events. We optimized the website for speed, mobile responsiveness, and search engine visibility.


The strategic implementation of our social media marketing and website redesign plan yielded outstanding results for Pin Chasers. They experienced:

  • An increase in website traffic by 40% within the first month.
  • A surge in social media engagement, with 60% more likes, comments, and shares.
  • Improved search engine rankings, leading to a significant boost in organic website traffic.
  • An enhanced online reputation, with positive customer reviews and feedback.
  • Increase in new customer inquiries and bookings.


Indigo Local Marketing's comprehensive approach to social media marketing and website redesign helped Pin Chasers achieve their goals by attracting more visitors to their website, increasing customer engagement, and ultimately boosting their business. Our team's dedication, expertise, and continuous monitoring of the digital landscape contributed to the success of this project.

If you are looking to transform your online presence and drive growth, contact Indigo Local Marketing today. Our digital marketing strategies are tailored to your specific needs, whether you are a local business or a global brand.