The Why and How of Rebranding Your Business

Sep 10, 2019


Welcome to Indigo Local Marketing, a leading expert in the Business and Consumer Services - Digital Marketing industry. In this article, we will explore the importance of rebranding your business and provide you with valuable insights on effective rebranding strategies that can help your business stand out in today's competitive marketplace.

Why Rebranding Matters

Rebranding is the process of reshaping and revitalizing your business's identity, including its name, logo, design, and messaging. It offers numerous benefits, such as:

  • Increased Visibility: Rebranding allows you to create a fresh and eye-catching image that attracts attention from potential customers.
  • Better Differentiation: With rebranding, you can differentiate yourself from competitors and establish a unique identity that resonates with your target audience.
  • Adapting to Market Trends: Businesses often need to evolve with changing market demands. Rebranding helps you align your brand with current trends and customer preferences.
  • Overcoming Negative Reputation: If your business has faced reputation challenges in the past, rebranding can provide a new start and help rebuild trust with customers.
  • Expanding into New Markets: Rebranding gives you the opportunity to enter new markets and expand your customer base by tailoring your branding to suit different demographics.
  • Staying Relevant: To remain relevant in a rapidly evolving business landscape, rebranding can help you stay ahead of the curve and maintain customer interest.

The Rebranding Process

When embarking on a rebranding journey, it's essential to follow a systematic process to ensure a successful transformation. Let's delve into the key steps of the rebranding process:

1. Define Your Objectives and Target Audience

Before diving into the visual aspects of rebranding, it's crucial to clearly define your objectives and identify your target audience. Understanding your business goals and the needs of your customers will help shape your rebranding strategy effectively.

2. Conduct a Comprehensive Brand Audit

Conducting a thorough brand audit allows you to assess your current brand's strengths, weaknesses, opportunities, and threats. This analysis will guide you in determining which aspects of your existing brand need improvement or alteration.

3. Develop a Compelling Brand Story

A compelling brand story is the foundation of successful rebranding. It encompasses your business's history, values, and unique selling proposition, giving your audience a clear and memorable narrative to connect with.

4. Redesign Your Visual Identity

The visual identity of your brand plays a pivotal role in attracting and engaging customers. This step involves designing or refreshing your logo, choosing color palettes, typography, and creating visually appealing marketing materials that reflect your new brand image.

5. Update Your Online Presence

Rebranding also involves updating your online presence, including your website, social media profiles, and other digital touchpoints. Ensure consistency across all platforms while integrating your new brand elements seamlessly.

6. Share Your Rebranding Story

Once the rebranding process is complete, it's crucial to communicate your story to your target audience. Craft compelling messaging that showcases your brand's evolution and addresses how your new identity benefits your customers.

Success Stories: Rebranding Done Right

At Indigo Local Marketing, we have witnessed firsthand the transformative power of rebranding. Here are a few success stories of businesses that undertook successful rebranding strategies:

Case Study 1: Company XYZ

In just six months after rebranding, Company XYZ experienced a 30% increase in website traffic and a significant boost in lead generation. Their new brand positioning captured the attention of their target audience, resulting in improved market share.

Case Study 2: Business ABC

Business ABC decided to rebrand to reflect their commitment to sustainability. By refreshing their visual identity and incorporating eco-friendly messaging, they not only attracted environmentally-conscious customers but also secured partnerships with like-minded organizations, expanding their reach and credibility.


Rebranding your business is a strategic endeavor that requires careful planning and execution. By understanding the importance of rebranding, following a well-defined process, and learning from successful case studies, you can position your business for future success. At Indigo Local Marketing, we specialize in helping businesses navigate the rebranding process and achieve remarkable results. Contact us today to revitalize your brand and take it to the next level!