5 Types of Content Sharing Personalities

Jun 17, 2018
Content Marketing


Welcome to Indigo Local Marketing, your go-to digital marketing agency specializing in business and consumer services. In this article, we will delve into the fascinating world of content sharing personalities and unveil the 5 types that are most likely to share your valuable online content. Understanding the different personalities behind content sharing is crucial for developing effective internet marketing strategies that boost your online presence and drive organic traffic to your website. Let's dive in!

1. The Social Media Enthusiast

One of the most common content sharing personalities is the Social Media Enthusiast. These individuals thrive on the social platforms, always keeping an eye out for interesting and valuable content that they can share with their online community. They are active on various social media channels and have a wide network of followers, making them excellent amplifiers for your content. When targeting Social Media Enthusiasts, it's essential to create visually appealing and shareable content that grabs their attention and sparks engagement.

2. The Educator

The Educator is a content sharing personality that values knowledge and believes in sharing educational and informative content with others. They enjoy spreading valuable insights, tips, and expertise to educate and empower their audience. To capture the attention of Educators, focus on producing in-depth and well-researched articles, blogs, and guides that provide actionable information. By catering to their thirst for knowledge, you'll gain their trust and encourage them to share your content with their network.

3. The Trendsetter

As the name suggests, the Trendsetter content sharing personality is always on the lookout for the latest trends and cutting-edge ideas. They are influencers who take pleasure in discovering and sharing innovative content that sets them apart. If you want to attract Trendsetters, offer them unique and groundbreaking content that showcases your expertise and thought leadership. By associating your brand with innovation and trendiness, you'll pique their interest and increase the likelihood of them sharing your content.

4. The Philanthropist

The Philanthropist content sharing personality is driven by a desire to make a positive impact on society. They actively seek out content that supports causes they care about, such as environmental sustainability, social justice, or philanthropic initiatives. To engage with Philanthropists, create content that highlights your company's corporate social responsibility efforts, charitable partnerships, or environmentally friendly practices. By aligning your content with their values, you'll attract their attention and encourage them to share your content to inspire others.

5. The Professional Networker

The Professional Networker is a content sharing personality that thrives in professional circles and seeks to build strong connections. They prefer content that is relevant to their industry or professional development and aims to establish their authority within their network. To capture the interest of Professional Networkers, provide insightful, industry-specific content, such as case studies, whitepapers, or interviews with industry experts. By positioning your content as a valuable resource for professional growth, you'll gain their trust and have them share your content with their network.


Understanding the 5 types of content sharing personalities allows you to tailor your internet marketing strategies to reach the right audience and maximize content sharing potential. By creating compelling and targeted content, you not only increase your website's visibility but also foster brand advocacy and drive organic traffic. At Indigo Local Marketing, we specialize in developing personalized internet marketing strategies that leverage the power of content sharing personalities. Contact us today and let us help you take your online presence to new heights!

Indigo Local Marketing - Business and Consumer Services - Digital Marketing

Sam Tiong
Interesting insights!
Nov 8, 2023