How to Adjust Your Local SEO Strategy to Rank Well

Sep 23, 2021


Welcome to Indigo Local Marketing, your trusted partner in the realm of digital marketing. In this article, we will dive deep into the intricacies of adjusting your local SEO strategy to rank well in the highly competitive Google 3-stack local pack. We understand the importance of staying ahead in the business and consumer services industry, and the right SEO techniques can make all the difference in driving organic traffic to your website.

Understanding the Google 3-Stack Local Pack

The Google 3-stack local pack refers to the prominent section of local search results that appear at the top of the page when users search for products or services related to your business. This prime real estate showcases three local businesses, complete with their business names, addresses, phone numbers, and reviews. Securing a spot in this coveted space can significantly boost your online visibility and drive more potential customers to your doorstep.

Optimizing Your Google My Business (GMB) Profile

One of the key factors influencing your ranking in the Google 3-stack local pack is the optimization of your Google My Business (GMB) profile. Ensure that your business information is accurate, complete, and up-to-date. Include relevant keywords in your business description while maintaining a natural flow of language. Leverage the power of high-quality images and videos to showcase your products or services and engage users visually. Encourage satisfied customers to leave positive reviews, as they can significantly impact your local SEO rankings.

Local Citations and Online Directories

Building a strong network of local citations and online directories is another crucial aspect of boosting your local SEO strategy. Ensure that your business is listed accurately on popular directories such as Yelp, Yellow Pages, and TripAdvisor. Consistency in business information across these platforms is key to building trust with search engines and potential customers. Harness the power of citation building services to improve your online presence and increase the likelihood of appearing in the Google 3-stack local pack.

On-Page SEO for Local Relevance

Optimizing your website's on-page elements is essential for local relevance. Conduct thorough keyword research to identify the most relevant and valuable keywords for your business. Incorporate these keywords naturally into your website's meta tags, headings, and content. Craft compelling and informative content that resonates with your target audience and demonstrates your expertise in the business and consumer services industry. Utilize local schema markup to provide search engines with additional contextual information about your business and enhance your chances of ranking in the 3-stack local pack.

Building Local Backlinks

Securing high-quality, relevant backlinks from local websites can significantly impact your local SEO rankings. Reach out to local organizations, industry influencers, and complementary businesses to explore partnership opportunities. Guest posting on reputable local blogs and participating in local events are effective ways to build backlinks naturally. Remember, quality over quantity is paramount when it comes to building backlinks. It's crucial to maintain a diverse and natural backlink profile to establish authority and credibility in the eyes of search engines.

Monitoring and Analyzing Performance

Consistently monitoring and analyzing the performance of your local SEO strategy is vital for ongoing success. Leverage tools like Google Analytics and Google Search Console to gain valuable insights into user behavior, organic traffic, and keyword rankings. Identify areas of improvement and make data-driven decisions to refine your local SEO tactics. Regularly track your presence in the Google 3-stack local pack and adapt your strategy accordingly to maintain a competitive edge in the business and consumer services industry.


In today's digital landscape, adjusting your local SEO strategy to rank well in the Google 3-stack local pack is crucial for staying ahead of the competition. By optimizing your Google My Business profile, building local citations, implementing on-page SEO techniques, and building a strong network of local backlinks, you can significantly improve your chances of securing a spot in this highly coveted space. Remember to continuously monitor and analyze your performance to refine and adapt your strategy for long-term success. At Indigo Local Marketing, we offer expert digital marketing services tailored specifically to the business and consumer services industry. Contact us today to elevate your local SEO game and unlock the full potential of your online presence.