Attorney Mobile Websites: 7 Design Elements for Success

Apr 30, 2019
Legal Marketing

Introduction

Welcome to Indigo Local Marketing, your premier provider of digital marketing services in the category of Business and Consumer Services. We specialize in helping attorneys create successful mobile websites that drive engagement and boost online visibility.

The Importance of Mobile Websites for Attorneys

In today's digital age, having a mobile-friendly website is crucial for any business. Attorneys, in particular, need to prioritize mobile optimization to reach potential clients on the go. With the increasing number of people accessing the internet via mobile devices, ensuring your website is mobile responsive is vital for success.

Design Elements for Successful Attorney Mobile Websites

1. Responsive Layout

A responsive layout is the foundation of a successful attorney mobile website. It ensures that your website adapts to different screen sizes, allowing visitors to navigate and interact with your content effortlessly. A responsive design provides a seamless user experience regardless of the user's device.

2. Clear Call-to-Actions

When designing your mobile website, it is essential to include clear and prominent call-to-action buttons. These buttons guide visitors to take specific actions, such as contacting your firm, scheduling consultations, or submitting case inquiries. By strategically placing these call-to-actions, you can enhance user engagement and increase conversion rates.

3. User-Friendly Navigation

A user-friendly navigation system is crucial for attorney mobile websites. Ensure that your menu is easy to access, intuitive, and organized. Optimize it for touch navigation, as mobile users primarily interact with their devices via touch. Consider implementing a sticky header that remains visible as users scroll, providing easy access to essential pages.

4. Engaging Visuals

Engaging visuals play a significant role in capturing users' attention and conveying the essence of your law firm. Incorporate high-quality images that represent your practice areas and team. Additionally, consider adding videos to showcase testimonials, case successes, or educational content. Videos can effectively communicate your expertise and build trust with potential clients.

5. Speed and Performance Optimization

Sites with slow loading times often result in high bounce rates. Optimize your attorney mobile website for speed and performance by compressing images, minifying code, and leveraging caching techniques. A fast-loading website keeps visitors engaged and encourages them to explore multiple pages, increasing the chances of conversion.

6. Local SEO Integration

As an attorney, targeting a specific local area is crucial for your business. Incorporate local SEO strategies into your mobile website design to improve your visibility in local search results. Optimize your content with relevant local keywords, create location-specific landing pages, and ensure consistent NAP (Name, Address, Phone Number) information across platforms.

7. Mobile-Friendly Contact Forms

Contact forms are an essential component of a successful attorney mobile website. Make sure your contact forms are mobile responsive, allowing users to easily input their information and submit inquiries. Streamline the form fields and ensure the submission process is user-friendly and hassle-free.

Conclusion

Ensuring your attorney mobile website incorporates these 7 design elements is critical for success in today's digital landscape. At Indigo Local Marketing, we specialize in creating high-end mobile websites for attorneys that drive engagement and boost their online presence. Contact us today to discuss how we can elevate your law firm's digital marketing strategies and enhance your online visibility.