6 Tips for Making a Good Video (Pt. 1)

Mar 25, 2018


Welcome to Indigo Local Marketing's comprehensive guide on creating high-quality videos for attorney video marketing. In this first part, we will explore six essential tips that will help you produce engaging and professional videos that captivate your target audience and elevate your online presence.

1. Define Your Objective

Before diving into the video creation process, it's crucial to establish a clear objective for your video. Determine what message you want to convey and what action you want your viewers to take after watching the video. Whether it's educating your audience, promoting your services, or driving traffic to your website, a well-defined objective will shape the direction of your video and ensure its effectiveness.

2. Plan Your Content

Effective video content begins with thoughtful planning. Consider your target audience and the key points you want to address. Outline a script or create a storyboard to provide a structured framework for your video. This will assist in organizing your thoughts and guaranteeing a coherent message throughout your video.

3. Grab Attention with a Strong Introduction

The first few seconds of your video are vital for capturing the attention of your viewers. Craft an attention-grabbing introduction that hooks your audience immediately. Use compelling visuals, intriguing statements, or questions to pique curiosity and make viewers want to continue watching. This initial impression can make or break the success of your video.

4. Invest in Quality Equipment

To create professional-looking videos, consider investing in good quality equipment. While you don't need to break the bank, a decent camera, microphone, and lighting setup can significantly enhance the overall quality of your videos. Clear visuals and crisp audio are essential to maintain viewers' engagement and portray your expertise.

5. Master Video Editing

Video editing plays a crucial role in creating polished and seamless videos. Familiarize yourself with video editing software or consider hiring a professional editor to enhance the visual appeal of your content. Trim out any unnecessary footage, add smooth transitions, and incorporate engaging graphics or text overlays to keep your viewers captivated.

6. Optimize for SEO

While creating an outstanding video is essential, optimizing it for search engines is equally crucial for gaining visibility and driving organic traffic. Be sure to optimize your video title, description, and tags with relevant keywords related to your practice area and specific topics covered in the video. Utilizing proper metadata will help search engines understand and rank your video appropriately.


By following these six tips for making a good video, you'll be well on your way to creating compelling and impactful attorney videos. Remember to define your objective, plan your content, grab attention with a strong introduction, invest in quality equipment, master video editing, and optimize for SEO. Stay tuned for the second part of our guide, where we will delve into more advanced techniques for video production and promotion.

Taylor Welch
Great tips for video production!
Nov 11, 2023