Discover Bing Local: Tips To Optimize Your Law Firm's Listing

Mar 17, 2022
Legal Marketing

If you own a law firm, optimizing your online presence is crucial to attracting potential clients and expanding your business. While Google tends to dominate the search engine market, it's essential not to overlook the significance of Bing Local. In this article, Indigo Local Marketing will provide you with valuable tips to enhance your law firm's listing on Bing Local and maximize your online visibility.

The Importance of Bing Local for Law Firms

Bing Local is Microsoft's search engine embedded within, acting as a local business directory. Similar to Google My Business, Bing Local allows business owners to claim and optimize their listings, improving their chances of being found by potential clients.

By neglecting your presence on Bing Local, you may be missing out on valuable opportunities to showcase your law firm's expertise and attract local clients who rely on Bing for their search queries. Therefore, it's essential to leverage Bing Local effectively to stand out from your competition.

Optimizing Your Law Firm's Listing on Bing Local

Now that we understand the importance of Bing Local for your law firm, let's delve into the actionable tips to optimize your listing and increase your online visibility:

1. Claim and Verify Your Listing

The first step in optimizing your law firm's presence on Bing Local is to claim and verify your listing. Search for your law firm on Bing and look for the "Own this business?" link. By claiming your listing, you gain control over the accuracy and relevancy of the information presented to potential clients.

2. Accurate and Consistent Business Information

Ensure that your law firm's name, address, and phone number (NAP) are accurate and consistent across all platforms. Consistency in your business information helps build trust with search engines and potential clients. It's important to include relevant keywords associated with your law firm to enhance search engine visibility.

3. Optimize Your Business Description

Take advantage of the business description section on Bing Local to provide a comprehensive overview of your law firm's services, expertise, and unique selling propositions. Incorporate relevant keywords naturally within your description while keeping it informative and engaging for potential clients.

4. Select Relevant and Specific Categories

When selecting categories for your law firm on Bing Local, ensure they accurately reflect the areas of law you specialize in. Specific categories help potential clients find your law firm when searching for legal services within their locality.

5. Add High-Quality Images

Visual content plays a crucial role in capturing the attention of potential clients. Include high-quality, professional images of your law firm's office, staff, and courtroom appearances (if applicable) to enhance your listing's visual appeal and showcase your professionalism.

6. Encourage Customer Reviews and Respond Promptly

Positive customer reviews not only build trust with potential clients but also demonstrate the quality of your law firm's services. Encourage your satisfied clients to leave reviews on your Bing Local listing and respond promptly to both positive and negative feedback. Engaging with customer reviews showcases your commitment to superior client experiences.

7. Consistent Business Citations

Consistent business citations across different online platforms contribute to your law firm's overall online presence. Ensure that your NAP details are consistently listed on relevant directories, social media profiles, and other platforms to improve your business's visibility on Bing Local.

8. Active Social Media Engagement

Social media platforms play a vital role in establishing your law firm's authority and engaging with potential clients. Maintain an active presence on social media and regularly share valuable legal insights, updates, and success stories to foster a sense of trust and reliability among your followers.


Optimizing your law firm's listing on Bing Local can significantly impact your online visibility, helping you attract potential clients who prefer searching on Bing. By implementing the tips mentioned above, you can enhance your law firm's presence on Bing Local and outrank your competitors. Remember, consistent and accurate business information, engaging content, and proactive engagement with your audience are key elements to succeed on Bing Local.

Contact Indigo Local Marketing today to explore how we can further assist you with optimizing your law firm's online presence on Bing Local and other major search engines.