How to Increase Your Avvo Attorney Rating

Jul 6, 2020
Legal Marketing

Welcome to Indigo Local Marketing! As a leading digital marketing agency specializing in business and consumer services, we understand the importance of maintaining a strong online presence for attorneys. In this comprehensive guide, we will provide you with valuable insights and strategies to enhance your Avvo attorney rating, boosting your visibility and reputation in the legal industry.

Why Avvo Attorney Rating Matters

Avvo is one of the most prominent online legal directories and ratings platforms today. It allows potential clients to search for attorneys and obtain important information about their background, past cases, and customer reviews. Your Avvo rating serves as a crucial indicator of your professional reputation and expertise, influencing potential clients' decision-making process. By improving your Avvo rating, you can significantly increase your chances of securing new clients and growing your legal practice.

Optimize Your Avvo Profile

Start by optimizing your Avvo profile to ensure it accurately reflects your qualifications and achievements as an attorney. Include a professional headshot, detailed information about your education, experience, and expertise, and make sure your contact information is up-to-date. Use relevant keywords throughout your profile to increase your chances of appearing in search results on Avvo and other search engines.

Solicit Client Reviews

Positive client reviews play a pivotal role in improving your Avvo attorney rating. Encourage your satisfied clients to write reviews on Avvo, showcasing their positive experiences working with you. Remember to respond to each review, whether positive or negative, in a professional and timely manner. Engaging with clients and addressing their feedback demonstrates your commitment to excellent client service, increasing your credibility and reputation.

Showcase Your Expertise

Demonstrate your expertise and thought leadership by actively participating in the legal community. Contribute to legal publications, write blog posts, and speak at industry events. When you share your knowledge and insights, you position yourself as a trusted authority in your practice area, strengthening your Avvo attorney rating and attracting potential clients.

Engage with Questions and Answers

Avvo's Questions and Answers section is a valuable platform for attorneys to showcase their knowledge and expertise. Regularly monitor the section for relevant questions in your practice area and provide insightful and well-detailed answers. By actively engaging with the Avvo community, you demonstrate your expertise, increase your visibility, and boost your Avvo attorney rating.

Participate in Avvo Legal Services

Avvo Legal Services is an innovative feature that allows attorneys to offer limited-scope legal services to potential clients. By participating in Avvo Legal Services, you not only expand your client base but also improve your Avvo attorney rating. By providing high-quality legal services and receiving positive feedback from clients, you can enhance your reputation and increase your visibility on the platform.

Connect with Fellow Attorneys

Networking with fellow attorneys can open doors to collaboration opportunities and referrals. Connect with other attorneys in your practice area through Avvo's attorney directory and engage in meaningful conversations. Building professional relationships with colleagues can impact your Avvo attorney rating positively and lead to valuable partnerships.

Monitor and Respond to Reviews

Regularly monitor your Avvo profile for new reviews, and promptly respond to them. Show appreciation for positive reviews and promptly address any negative feedback. By actively managing your online reputation on Avvo, you can showcase your commitment to client satisfaction, improve your Avvo rating, and build trust with potential clients.

Continuously Update Your Profile

Keep your Avvo profile updated with the latest information about your practice. Update your educational credentials, new achievements, awards, and any other relevant details that reinforce your expertise. By presenting an up-to-date and comprehensive profile, you demonstrate your commitment to your profession and enhance your Avvo attorney rating.


Increasing your Avvo attorney rating has the potential to significantly boost your online visibility, credibility, and ultimately attract more clients to your practice. By following the strategies outlined in this guide, you can optimize your Avvo profile, engage with the Avvo community, and showcase your expertise to improve your Avvo attorney rating. Indigo Local Marketing is here to assist you every step of the way in enhancing your professional reputation and achieving greater success in the legal industry.

Claire Simmonds
Great tips for improving your Avvo attorney rating!
Nov 8, 2023