Top 5 Reasons Users Share Content - How to Take Advantage of It

May 8, 2018


In the digital age, social sharing has become an integral part of online interactions. People love to share interesting and valuable content with their friends, family, and followers. For businesses operating in the digital marketing landscape, understanding why users share content is crucial for leveraging this behavior to increase brand visibility, reach, and engagement. In this article, we will explore the top 5 reasons users share content and provide insights on how you can take advantage of them for your business. Let's dive in!

1. Value and Relevance

One of the primary reasons why users share content is because they find it valuable and relevant to their interests. When your content offers unique insights, expert advice, or helpful solutions, users are more likely to share it with others who might benefit from it. To take advantage of this, focus on creating high-quality, informative content that adds value to your target audience. Conduct thorough research and provide actionable tips and strategies that showcase your expertise in the field of digital marketing.

2. Emotional Connection

Emotions play a significant role in driving content sharing. When users come across content that stirs their emotions, whether it's laughter, inspiration, anger, or sadness, they are inclined to share it to evoke similar emotions in others. To tap into this powerful sharing motivator, create content that triggers emotions and resonates with your audience. Share relatable stories, use captivating visuals, and craft compelling narratives that elicit emotional responses to increase the chances of your content being shared.

3. Social Proof and Identity Expression

Humans are social beings and often look to others for validation and confirmation. When users share content that aligns with their beliefs, values, or interests, it reinforces their identities and provides social proof to their connections. To leverage this, create content that aligns with the values and aspirations of your target audience. Showcase testimonials, case studies, and success stories that highlight how your digital marketing services have made a positive impact on businesses similar to theirs.

4. Entertainment and Inspiration

Entertaining and inspiring content has the power to captivate users and motivate them to share it with others. When your content brings joy, humor, or a sense of awe, it becomes share-worthy. To capitalize on this, infuse your digital marketing content with creativity, storytelling elements, and engaging visuals. Experiment with interactive formats, share behind-the-scenes glimpses, or create viral challenges that spark curiosity and encourage users to share their experiences with your brand.

5. Informational and Educational

Users often share content that educates and informs others about topics they are passionate about. When your content serves as a reliable source of information and addresses common challenges faced by your target audience, it becomes a valuable resource worth sharing. Invest in creating in-depth guides, tutorials, and whitepapers that provide comprehensive insights into the intricacies of digital marketing. Position yourself as a thought leader in the industry, and users will naturally want to share your content to help others gain valuable knowledge.


Understanding why users share content is the first step towards harnessing the power of social sharing for your business. By creating valuable, emotionally resonant, and informative content, you can increase your brand's reach, engagement, and overall online visibility. Indigo Local Marketing is dedicated to providing top-notch digital marketing services to businesses in the business and consumer services sector. Contact us today to explore how we can help you optimize your content for better social sharing and overall digital marketing success.

Stacy Lastrina
Awesome insights! 🙌🔥
Nov 11, 2023