Content Marketing & Website Redesign for Mote Marine

Jun 10, 2021
Web Development


Welcome to Indigo Local Marketing, your trusted partner in the business and consumer services - digital marketing industry! We take great pride in helping businesses succeed by implementing effective strategies tailored to their unique needs. In this case study, we'll dive deep into our work with Mote Marine Aquarium, where we utilized our expertise in content marketing and website redesign to enhance their online presence and drive results. Join us on this exciting journey!

Understanding Mote Marine Aquarium

Mote Marine Aquarium is an internationally recognized research institution located in beautiful Sarasota, Florida. Their mission is to promote the conservation of marine life through scientific research, education, and public outreach. With a wide range of programs, exhibits, and initiatives, Mote Marine Aquarium attracts visitors from all over the world.

The Challenge

When Mote Marine Aquarium approached us, they expressed their desire to revamp their online presence and improve their visibility in search engine rankings. They recognized the importance of a well-designed website that effectively showcased their research, education programs, and exhibits. In addition, they wanted to drive more organic traffic and engage with their target audience through compelling content.

Our Approach

At Indigo Local Marketing, we believe in a comprehensive approach to digital marketing. We began by conducting a thorough analysis of Mote Marine Aquarium's existing website, identifying areas for improvement. Our team of SEO experts, designers, and content strategists then collaborated to devise a custom plan to address their specific needs. We combined the power of content marketing with a website redesign to create a seamless user experience while maximizing search engine visibility.

Keyword Research & Strategy

A critical step in our process was conducting extensive keyword research to identify the most relevant and high-ranking keywords in the marine research and aquarium industry. We carefully selected keywords that aligned with Mote Marine Aquarium's objectives and incorporated them strategically throughout the site's content, including meta tags, headings, and body text. This ensured that their website would be more likely to appear in search engine results when users searched for related terms.

Compelling Content Creation

Indigo Local Marketing's team of talented copywriters and content creators collaborated closely with Mote Marine Aquarium to develop engaging and informative content that resonated with their target audience. We crafted rich, comprehensive paragraphs that showcased their research findings, education programs, and exciting exhibits. By presenting valuable information in a visually appealing and digestible format, we aimed to capture and retain the interest of visitors.

Website Redesign & User Experience Enhancement

In parallel with the content creation process, our skilled designers worked to revamp Mote Marine Aquarium's website to provide a seamless and intuitive user experience. We focused on optimizing site navigation, improving page load speeds, and implementing responsive design to ensure that the website performed brilliantly across all devices. By making it easy for visitors to find relevant information and explore the site, we aimed to increase engagement and drive conversions.

Results & Impact

Thanks to our collaborative efforts, Mote Marine Aquarium experienced significant improvements in their online presence. Their website's search engine rankings rose steadily, allowing them to reach a larger audience and attract more visitors to their exhibits and programs. The carefully crafted content increased user engagement and time spent on the site, reflecting positively on their conversion rates. Mote Marine Aquarium established itself as a reputable authority in the marine research industry through the informative and visually appealing content we provided.


As a leading provider of business and consumer services - digital marketing solutions, Indigo Local Marketing takes pride in delivering exceptional results to our clients. Our work with Mote Marine Aquarium is a testament to our expertise in content marketing and website redesign. If you're seeking a partner to help you achieve your digital marketing goals, look no further. Contact Indigo Local Marketing today and let us elevate your online presence to new heights!