Facebook Fundraisers: A Complete Guide for Nonprofits

Sep 13, 2019


Welcome to Indigo Local Marketing's comprehensive guide on using Facebook fundraisers to boost your nonprofit organization's fundraising efforts. In this guide, we will provide you with valuable insights, strategies, and best practices that can help your nonprofit effectively leverage the power of Facebook to raise funds and engage with your supporters.

Why Choose Facebook Fundraisers?

In today's digital age, social media has become a powerful tool for connecting with individuals and promoting causes. Facebook, being the largest social media platform, offers a unique opportunity for nonprofits to reach and engage with a vast audience. Facebook fundraisers provide a simple and convenient way for individuals to raise funds on behalf of your organization, making it easier for your supporters to contribute and share your mission.

The Impact of Facebook Fundraisers

Facebook fundraisers have shown tremendous success for nonprofit organizations. With the ability to create personalized fundraising campaigns, individuals can rally their friends, family, and wider networks to donate and raise funds. The visibility and reach of Facebook help nonprofits tap into new sources of funding and expand their donor base.

How Facebook Fundraisers Work

Facebook fundraisers allow your supporters to create individual campaigns directly on their personal profiles or through your nonprofit's Facebook page. They can set a fundraising goal, customize the campaign with photos and compelling storytelling, and share it with their Facebook friends. Their network can then donate to the cause, boosting both awareness and funds for your nonprofit.

Getting Started with Facebook Fundraisers

To kickstart your nonprofit's Facebook fundraising journey, follow these steps:

  1. Create a Facebook Page for Your Nonprofit
  2. If you haven't already, create a Facebook page dedicated to your nonprofit organization. Make sure to include all relevant details, photos, and a captivating description of your mission.

  3. Enable Fundraising Tools
  4. Once your nonprofit's Facebook page is set up, you need to enable the fundraising tools. Facebook requires you to register as a charitable organization and accept the terms and conditions before accessing these features.

  5. Promote Your Facebook Fundraisers
  6. Spread the word about your Facebook fundraisers through various channels. Leverage your existing email lists, website, and other social media platforms to let people know about your campaigns and how they can get involved.

Optimizing Your Facebook Fundraisers

To maximize the potential of your Facebook fundraisers, consider the following strategies:

Create Compelling Campaign Descriptions

When setting up a Facebook fundraiser, encourage your supporters to craft compelling and emotionally resonant campaign descriptions. The storytelling element should clearly illustrate the impact of donations and why your cause matters.

Share Engaging Visual Content

Alongside the campaign description, ensure that vibrant and visually appealing photos or videos are included. These visuals should effectively convey the essence of your nonprofit's mission, showcasing the positive change your organization is making.

Utilize Facebook Live and Video

Facebook Live and video features offer great opportunities to engage with your supporters directly. Consider hosting live Q&A sessions, sharing behind-the-scenes content, or highlighting success stories, all of which can build trust and foster a sense of community.

Encourage Peer-to-Peer Fundraising

Harness the power of social networks by encouraging your supporters to create their own fundraising campaigns on Facebook. Take advantage of the "Create Fundraiser" button and provide resources and templates to make it easy for individuals to support your cause in their own circles.

Measuring and Analyzing Results

To gauge the success of your Facebook fundraisers, utilize the available analytics and reporting tools provided by Facebook. These tools can help you track the performance of each campaign, measure engagement, and identify areas for improvement.


Facebook fundraisers have revolutionized the way nonprofit organizations can raise funds and engage with their supporters. By effectively utilizing this powerful platform, your nonprofit can significantly amplify its fundraising efforts and make a lasting impact. Remember, consistency, compelling storytelling, and engagement are key to successful fundraising on Facebook. Stay connected with your supporters, nurture your community, and continue to share the important work your nonprofit is doing.